Press Articles

Hotel Parq Central gets ready to party

November 18, 2010
Steve Ginsberg
New Mexico Business Weekly
November 16, 2010

What’s the antidote to a bad economy and a divisive political scene? A good party.Make that two good parties.

That’s what David Oberstein and his partner Marc Bertram are planning this weekend for the grand opening of their Hotel Parq Central in EDo. On Friday, 500 of the Duke City’s movers and shakers are invited to the East Downtown area hotel. On Saturday, 200 of Santa Fe’s decision makers are on the guest list.

Oberstein and Bertram are based in Santa Fe and spent $21 million to convert the former hospital at 806 Central Ave. NE to a 74-room hip, boutique hotel.

Albuquerque Mayor Richard Berry is scheduled to speak at the Nov. 19 gala. Both events start at 5:30 p.m., and the beer and wine are free. There will be a charge for cocktails. Heavy hors d’oeuvres prepared at the hotel will be served and music is being booked.

The hotel’s 1,500-square-foot rooftop Apothecary Lounge that overlooks the city will most likely be jammed and is a place to be seen. The guest lists include city and state officials as well as business leaders, and it’s hoped the party will soothe the political wounds or celebrate the successes of the recent election.

“The opening of the Hotel Parq Central truly is a bright spot in a generally bleak economic climate, and we think Albuquerque is ready for some good news and a good party,” said Yancy Sturgeon, managing director of the hotel.

Revelers concerned about getting home might want to consider spending the night at the hotel. A special weekend rate of $99 is being offered and Lindsay Joule, director of sales, is confident the hotel will sell out. Normally, the hotel charges $139. It had a soft opening just prior to October’s Balloon Fiesta.

The hotel has not advertised yet and is using the parties to get the word out. Although it doesn’t pack the green features of its nearest competitor, Hotel Andaluz in Downtown, Hotel Parq Central combines touches of its historic past with modern additions.

“What is so cool about it is, from the outside, it still looks old. You forget that on the interior, it’s all brand new,” Bertram said. “It’s keeping the best of both worlds. It’s a 1920s building with Wi-fi.”

Let’s hope the opening of the Parq Central is a sign of happier and more hospitable times to come.